Square Changes Corporate Name to Block

CNBC:

Square is renaming itself Block as it focuses on technologies like blockchain and expands beyond its original credit card reader business.

Jack Dorsey’s payments giant said in an announcement the new name, effective Dec. 10, “acknowledges the company’s growth” and “creates room for further growth.” Block will still trade under the ticker SQ on the New York Stock Exchange.

Square was a perfectly fine name, and “Block” feels overly trendy. But, whatever. I do like the logo animation on the new Block website — a dot-xyz domain, not a dot-com..